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The Nanetti and Loacker
The Nanetti and Loacker

The Nanetti are an integral part of the Loacker Brand, just like the logo with the integrated Sciliar/Schlern found on most packages. The Nanetti are the happy-go-lucky ambassadors of the Loacker Brand values in the world.

The Nanetti and the legends
The Nanetti and the legends
The Nanetti and the legends

The Sciliar/Schlern plateau is inhabited by mythological and legendary characters which live in the forests and meadows of the area. Witches, gnomes, giants, and fairies with magical powers roam the land. These stories originate from here, and have been passed down from one generation to the next, recounting how the hills of the mountain have been home to dwarves with special powers for centuries. The places where these magical creatures live according to the legends of the Dolomites are also beautiful to visit.

And, who knows… if you pay attention, you may just meet them!

The Nanetti’s values
The Nanetti’s values
The Nanetti’s values

The world of the Nanetti represents a simple, genuine, and natural lifestyle for all the rest of the world. The Nanetti want to establish good relations with women, men, and children all round the world by offering and guaranteeing the goodness of all Loacker products.

The history of the Nanetti commercial
The history of the Nanetti commercial

The following is an ample selection of the commercials produced over the years, starting with the very first in 1984 and up to the latest one. Maybe the storytelling has changed but you’ll see that their jolly spirit and goodness have always been at the heart of our success and that of the Loacker products!