Cocoa & Milk is Loacker’s new flavour launched on the market by the South Tyrolean Company less than a year ago. Since then, it has been awarded the ‘Product of the Year 2017’ in the ‘Biscuit’ category.
The ‘Product of the Year’ award is based exclusively on the preferences of 12,000 consumers: over the last 10 years, it has come to represent a benchmark in innovation for products sold in Italy. It therefore stands as a reliable indicator for the trust consumers place in the selected companies as, after all, peer-to-peer evaluations are on the rise, even among consumers. The honour bears a further gift: the Cocoa & Milk wafer will be able to proudly display the red and white logo of ‘Product of the Year’ throughout 2017 on its packaging, ensuring consumers can immediately be informed of its innovative nature. Indeed, the recognition is only awarded to 50 of the most innovative products every edition, chosen by using one of the most cutting-edge market research tools for innovation in Italy. With said tool, companies can pick the brain of their consumers and adapt their products to their demands in the most natural way possible.
The innovative nature of the Loacker Cocoa & Milk is its original combination of crunchy cocoa wafers and light, milk Loacker cream. The alluring contrast between the dark cocoa and milky white represents pure bliss, highlighted by the crunchy wafer with its good 7% cocoa, and the taste of the exclusive Loacker cream which makes up 75% of the product, produced using high-quality and natural ingredients.
Loacker guarantees the genuine and organic nature of its products by relying on its corporate philosophy: the company simply refuses to use colourants, preservatives, aromas and hydrogenated fats. The Loacker wafers are fresh and light, wrapped up piping hot from the oven, in the heart of the Dolomites at 1,000 m above sea level, where the air and water are healthy and fresh. You know it is true as soon as you bite into them. The company also develops the wafer hot plate: Loacker’s wafers are truly one of a kind.
Loacker’s products have already been awarded various national awards in the past, and this year they have been recognized for the goodness, flavour, and crunchiness of the wafer. Once again, the company cements its leadership on the Italian market thanks to the constant research for original flavours and a passion for genuine and natural ingredients enabling them to offer new and exciting flavours.
The iconic Loacker wafer now changes flavour and colour with the new Cocoa & Milk, creating an original, evolved, strong yet light experience. The new wafer is where opposites meet for an explosion in taste!