Loacker is the official sponsor of the italian Biathlon Team during the 16/17 and 17/18 season
In occasion of the Skipass fair in Modena on 29 October 2016, Loacker announced their official sponsorship of the Italian biathlon team during the FISI press conference. The South Tyrolean company will also be head-sponsor of the following six winter athletes: Dorothea Wierer, Dominik Windisch, Alexia Runggaldier, Federica Sanfilippo, Nicole Gontier and Karin Oberhofer.
The company specialising in wafers and chocolate specialties was founded in 1925 by Alfons Loacker as a small patisserie in the heart of Bolzano. Today, it has become one of the leading companies on the international market. Loacker’s production sites for its wafers and chocolate specialities are surrounded by the Dolomites at 1,000 m asl in Auna di Sotto (SouthTyrol) e Heinfels (Western Tyrol). This is where the third generation of the Loacker family selects only the best natural ingredients to lovingly create its specialties.
‘We’re satisfied about the deal reached with the Federation’, said Hans-Peter Dejakum, Head of Marketing at A. Loacker SpA. ‘Standing by our ‘natural talents’, representing a sport which is as close as it gets to our corporate culture, fills us with pride and joy.’
The decision to actively support this winter sport and its Italian representatives was moved by sharing the same values, passion for nature, outdoor activities breathing in fresh mountain air, where the mountains always take centre stage. The partnership between the Italian biathlon team and Loacker creates the perfect marriage between pure goodness and genuine nature of sport.
‘The passion put in by these athletes every day for their sport is admirable and it’s the same passion that fuels Loacker in creating its wafer and chocolate specialties. Our love for nature and fresh air unite us just as much as our love for our region which always feels like home’, says Hans-Peter Dejakum, Head of Marketing at A. Loacker SpA.
The sponsorship deal means that the Loacker logo will be placed the clothing worn by the athletes and staff, the shooting rifles, the race slacks, and training clothing. Loacker’s efforts in personally supporting associations, activities, and key figures in Italy has thus increased, always representing quality, hard work, and dedication.
20.10.2016 | Press releases
“Tuscan Hazelnuts” Project
Around 25,300 hazels were planted in the last 5 years in Loacker’s agricultural business. The aim was to meet the company’s need for Italian hazelnuts, one of the fundamental ingredients in wafer preparation.More >
22.09.2016 | Press releases
Loacker receives the Randstad Award for the second year in a row
Loacker received the North-East Region Randstad Award for the second year in a row...More >