Loacker is an Italian company specialized in producing wafers and small chocolate specialties and will be organizing the second edition of the Latte Art Contest on Friday 8 June in Innsbruck. A select group of Loacker employees will put their creativity and skills to the test and craft the best cappuccino.
Following the runaway success of the 2016 edition, held in Bolzano, Loacker decided to repeat the event in Innsbruck, in the Sparkassenplatz in front of the recently opened Loacker Store.
Eight people will be competing in the competition, one for each Loacker Store: Bolzano, Bergamo, Brennero, Heinfels, Trento, Verona and Innsbruck. The top four will move on to the finals and compete in an exciting challenge to the ‘last cappuccino’ and the winner will be crowned the best Loacker Latte Artist.
Participants will have to prepare six beverages for the first and last stage of the competition. These will have to stand out for their beauty and creativity: foamed milk is the prime ingredient to turn their drinks into veritable miniature works of art! Leaves, hearts, and swans: what will our Loacker Latte Artists invent this year?
The jury will consist of four people (3 overseeing the aesthetics of the beverage, and 1 in charge for the technical aspect) and closely pay attention to the competitors and how they prepare the drinks, as well as every other aspect of the competition: work surface management and the use and placement of their tools as well as the final cleaning of the coffee machine.
The jury will assess the Latte Artists based on technical and aesthetic norms regulated by the SCAE Coffee Association. The technical aspect will include: how they wear their uniform, the dexterity in pulling the coffee and its temperature, how they clean their workspace, and their tamper skills. What about the aesthetics? Every creation will have to sweep the jury off their feet with jaw-dropping designs. The color contrast, the harmony of the components, the placement of the milk inside the cup, the visual quality of the foamed milk and the final presentation of the drinks are decisive elements to take home the ‘award’.
In line with Loacker’s green and sustainable corporate policy, the competition embodies a ‘waste not, want not’ principle: the milk foam used for the creation of the beverages won’t be discarded, and will be used to prepare cappuccini for some lucky members of the audience.
The event is sponsored by Caroma (Loacker’s trusted coffee roasting partner), Astoria (a coffee machine supplier for Loacker Stores), and Astoria-Mazzer (a coffee grinder supplier for Loacker Stores) and will be accompanied in real-time by a moderator as well as being streamed on a giant screen.