Loacker’s World of Goodness

Discover Loacker's well-kept secrets and enjoy a unique experience

World of Goodness

Loacker’s World of Goodness – experience, enjoy, shop

Loacker's World of Goodness is nestled in the middle of the mountains in East Tyrol, surrounded by fields, farms, forests and the castle of Heinfels. It's all about the delicious Loacker specialties here.  Opened in 2010 it offers the biggest selection of Loacker's goodness. 

The interactive exhibition allows you to experience the Loacker brand with all your senses, with the highlight being the Pastry Workshop where it’s your turn to take the spoon and create your own inventions.

Thanks to the nearby Pustertaler bike path, the World of Goodness is the perfect place to fill your energy tank. The relaxing atmosphere of the Loacker Café invites you to linger and makes a visit to Heinfels a particularly sweet experience. Take the chance and enjoy our spacious sun deck for a moment of total relaxation. Young visitors can go wild in the Gnometti playground.

Visit the Loacker Brandstore, which with over 200 products, offers the biggest selection of Loacker wafer, patisserie and chocolate specialties and is a true paradise for all sweet tooths out there.

Don’t forget to take a picture with the biggest Quadratini pack with a height of 7.5 metres!  

What are you waiting for? Come to see us!

Pastry Workshop

Find out more about opening hours, prices and directions

Plan your visit

The exhibition – informative and interactive

The Loacker exhibition is about the history of the company since its foundation more than 90 years ago. It gives detailed information about the international trade as well as about the origin, cultivation and quality criteria of the raw materials and ingredients we use. You can experience the Loacker brand with all your senses, thanks to films, displays, games and interactive technology.

Since spring 2020, part of the exhibition is presented in a new look.

Discover all news! The entrance is free of charge.

Opening hours of the World of Goodness:
daily from 9 a.m. to 5 p.m.

Important note - COVID measures:
To visit the exhibition of the World of Goodness we ask you to observe the following basic rules:

  • Wear a mask
    Children under 6 are exempted from wearing a mask
  • Keep a minimum distance of 1 m
  • Sanitize your hands regularly

It is also mandatory to be in possession of one of the following certificates:

  • Green pass (< 9 months)
  • Certificate of immunity after recovery (< 6 months)
  • Negative test result (< 24 h antigen test)

Children under 12 are exempted from these requirements.

Loacker Café

Find out more about Loacker’s unique pleasure variety!

Discover our specialties