Vanilla represents one of the fundamental raw materials in Loacker’s products. That’s why we exclusively use precious Bourbon vanilla pods from Madagascar, a sort known for its premium quality and purity. For Loacker, guaranteeing its products’ quality and goodness is a choice renewed every day by carefully selecting its suppliers and respecting the environment as well as by employing a sustainable, transparent, and responsible supply chain.
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That’s why we started a vanilla-growing project in 2019 in the Sava region, located in northern Madagascar, the heart of the international production area of the valuable variety. We decided to work directly with local farms working across three of the region’s villages: Marofototra, Marofinatra and Andranalingoza. This allows us to purchase the valuable vanilla and guarantee 100% traceability while at the same time making sure farmers receive fair payment without involving middlemen. This ambitious project counted on the collaboration of a company established locally managed by two women –sisters, actually – who supported the company operations and the direct relation with farmers with their passion and dedication.
From the inception to the actual roll-out of the project, Loacker purchased approximately 100 kg of fermented vanilla for its products sold and loved all over the globe.
The “Vanilla from Madagascar” project allows us to purchase the valuable raw material directly from local farmers, while also promoting and creating a number of initiatives to support and boost the three villages and their population’s development.
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We also chose the land to plant further vanilla pods and, therefore, created new employment opportunities for the inhabitants; moreover, we also identified specific areas to create a vegetable garden, a water well and health facilities to support the community.
These initiatives are just an extension of other, already existing green initiatives such as dredging rivers and waste collection activities which we support by means of monetary incentives.
This is how we take responsibility for people, for the environment and for our quality.
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