News Product of the Year 2023

The Eletto Prodotto dell’Anno Award

The Eletto Prodotto dell’Anno Award*, present in more than 45 countries worldwide and now in its 18th Italian edition, is a prestigious recognition created with the aim of helping consumers immediately identify the best new products launched in the market. The award is given each year through a major survey carried out by Circana (a new brand born from the merger between IRI, a leading market research company, and the NPD Group) on 12,000 consumers who decide on the criteria of innovation and satisfaction. Winning products can boast the Eletto Prodotto dell’Anno Logo for one year for their communication on every touchpoint.

*Market Research on 12,000 consumers by Circana, on a selection of products sold in Italy. Wafer category and Biscuits category.

In 2023, Loacker Peanut Butter in the Wafers category and Loacker Biscuits in the Biscuits category won the Eletto Prodotto dell'Anno (Voted Product of the Year) Italian Award.

A significant achievement, coming five years after the one reached by Loacker Chocolate Bars in 2018,

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