Mindful Indulgence

Mindful Indulgence

Enjoy naturally, live consciously

The concept ‘Mindful Indulgence’ is the idea that we can enjoy the genuine pleasure of our products responsibly by considering the impact that our choices can have on our well-being, on people, and on the environment. We want to renew our commitment towards quality products, transparent communication, and co-existing in harmony with nature.

Responsible communication

We make sure all our communications and campaigns fully respect our consumers by delivering concepts that are clear, truthful, and straightforward.

Goodness is a rebels choice

Responsible and inclusive products & communication

We are focusing on the following goals:

  • We continue to improve our recipes to ensure our products have a simpler, cleaner label, which means fewer, more recognisable ingredients and less artificial additives.
  • We promote inclusivity by introducing vegan and gluten-free recipes, and by focusing on customers with special demands.
  • We are working to develop responsible communication guidelines and ensuring that this communication is inclusive.

 

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Carrying out Research and Development (R&D) projects, also in collaboration with universities, research centres, and industry associations to innovate business practices and work on sustainabilty.

Positive impact mandate

We are transitioning to a Benefit Corporation to commit to long-term governance and promote genuine and regenerative change.

The initiatives focus on creating a positive social impact, helping local communities, and promoting a healthier lifestyle. Furthermore, Loacker actively promotes sporting activities at various levels, inspired by the founder's passion.

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Ritten Sport: making a difference locally

We have always promoted sporting activities at various levels, from national competitions to associations for all ages. We proudly support Ritten Sport, where over 1,500 young people are involved in sports and cultural activities that foster social connection, personal growth, and the discovery of their passions.

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Urban Regeneration

Our company’s 100th anniversary is a great opportunity to remind the local community of our values and vision by means of tangible projects that aim to leave a lasting mark. This though is at the heart of our new “Cross it with Goodness” urban regeneration project that combines art and sustainability, for example transforming neglected urban spaces in Milan into open-air canvases.

Urban Regeneration

Loacker products are made with NO

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Visit our Loacker USA Store

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Discover more about Loacker in the US and explore our delicious wafer cookies and chocolate specialties.

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