The Loacker Franchise System
Receive detailed information about your Franchise Partnership.
By signing the agreement, each Loacker Franchise Partner decides for independence in his/her own name and on his/her own account within the franchising distribution concept.
The knowledge of the definition, the characteristics, advantages and rules of franchising are as important as all the information about the future business of the Franchise Partner, the range and the services that the Franchise Partner will sell and implement on site.
Founded in 1925 by the family of the same name who had a small craft patisserie in the centre of Bolzano/Bozen, Loacker is now a large company run by the third generation of the family enjoying worldwide success:
six million consumers in more than 100 countries are great lovers of Loacker’s specialities – wafers and chocolate.
In setting up its current Cafés, Loacker is going from brand name to flagship and returning to its roots by reviving the original idea of combining a retail outlet with supplying the whole range of traditional confectionery products: wafers, chocolate bars, chocolates, spreads, Pick&Mix - Brand Store – and specialising in its confectionery, patisserie and coffee-shop products in the Cafè. The company is offering two formulae for becoming a Franchise Partner:
Anyone who opts to open a Loacker Café has the security of belonging to a well-organised company which is always there to provide expert assistance in the operations of its members, on which the strength of the franchising project is based, working on the principle ‘the more successful the individual Store, the more successful the brand will be and vice versa’
The fundamental key to the success of Loacker’s franchise system is still its people who are committed and identify with the system, who successfully apply the defined strategy and experience the company philosophy personally, turning each person’s success into success for everyone.
In choosing a location, preference is given to a busy area, nationally or regionally important towns, highly rated, regionally important shopping centres, high-quality surroundings valued for tourism and leisure, meeting-places for the community. Floor space may vary from 120 to 250 square metres, with the sales area divided up as follows: 1/3 Brandstore + 2/3 Café and Pastry shop.
The existence of an outside area is preferred.
To ensure the professionalism and serious intent of the Franchise Partner, the following is required:
In order to safeguard the reputation of the brand, expertise made available by Loacker, continuous development of the brand, ongoing company activities to promote the growth, development and protection of the franchising system, the Franchise Partner is charged:
Each franchise Store forms part of the Loacker System and as such must contribute to the success of the brand, so each Franchise Partner is charged:
There is provision for territorial protection, in that no other franchising rights for a Loacker Café will be granted
Franchise Partners must be able to rely on a solid financial background, have the necessary experience in business and the food sector and an ability to lead and motivate their staff. It is important that the Franchise Partner identifies with the guideline values associated with the Loacker brand, is willing to be readily available, creative and enterprising, has a strong sense of self-reliance and, at the same time, the ability to work in a team.