MILAN, MARCH 15th 2018 – Loacker Chocolate Specialty and Classic was awarded the coveted Product of the Year 2018 recognition in the Chocolate Bar category. This recognition goes hand in hand with the previous year’s achievement, when the South Tyrolean company, known all over the world for its wafer products, took home the same award in the Biscuit category thanks to its new wafer flavor, Loacker Classic Cocoa & Milk.
The Product of the Year award is given based on the most important market research focusing on innovation in Italy which consults more than 12,000 consumers to reach its final verdict. This is how, for more than 10 years, the Product of the Year has become a bridge between companies and the vast market represented by direct consumers, crowning those products that have registered the highest satisfaction among clients.
As counterintuitive as it may sound, the innovation of Loacker Chocolate is rooted in the company’s history. Its secret is a crunchy wafer center which gives each chocolate bar the crunchiness and lightness of a wafer without giving up any of the chocolate’s taste. Loacker Chocolate is thus a unique product, as no other chocolate bar can boast a delicious Loacker wafer center. One square at a time, Chocolate Specialty and Classic will give whoever takes a bite delicious small moments of well-known Loacker pure goodness.
Loacker Chocolate Specialty has been developed for those people with a sweet tooth: a smooth and delicious cream is embraced by a crunchy wafer center and a layer of refined chocolate. Loacker Chocolate Specialty can be purchased in a number of different formats: Milk Creme, Dark Creme, Napolitaner, Chocolate Creme, White Crème and Raspberry Yoghurt. For consumers who are more of a traditionalist at heart and who value simplicity, the wafer center of the Loacker Chocolate Classic is covered by a light layer of refined milk, dark, or white chocolate which is perfect for them. All you have to do now is taste all of the Loacker Chocolate flavors and choose your favorite. All Loacker Chocolate and Loacker Chocolate Specialty can be purchased as 87 g packages and as the irresistible pocket format weighing between 50 and 55 g.
The leitmotif of so many flavors is Loacker’s tried-and-tested quality. The company has always exclusively used carefully selected ingredients such as high-quality milk, refined chocolate, Madagascar vanilla pods and Italian hazelnuts roasted by the company itself. The unmistakable Loacker goodness is guaranteed without resorting to colorings, preservatives, aromas and hydrogenated fats. Every Loacker Chocolate bar is packaged in a special recyclable material which protects it from humidity and keeps it deliciously crunchy.
What should also be mentioned in terms of quality of the Loacker products is the commitment of the company toward protecting the environment: another essential ingredient of every recipe. The production plants are located in the Dolomites where the air and water are fresher, purer, and cleaner.
The success of Loacker Chocolate Specialty and Classic registered among consumers is the proof the company has undertaken the right path by deciding to invest, expand, and diversify its production by including chocolate products among its portfolio.