Bolzano, 16 February 2018.
Loacker has come a long way since its start as a bakery in 1925, turning into a brand selling patisserie product all across the globe. Quality and traceability of its raw ingredients are key for this company to guaranty high-quality products. This is why the business has decided to boost the development of hazelnut plantations in Italy by increasing the agricultural area and exploiting technical and agricultural expertise as well as guaranteeing producers will be able to purchase the harvest.
When it comes to crunching numbers, we are talking about 2,800 new hectares of land in Italy which will expand the Italian hazelnut production line while at the same time respect certain demands: high quality, traceability, and green sustainability. The new hazelnut plantations will be located predominantly in the Veneto, Friuli Venezia Giulia, Tuscany, and Lazio regions.
Intesa Sanpaolo is the leading group giving financial aid for the Italian agrifood industry, and will support Loacker and interested hazelnut growers by opening a dedicated credit line for planting hazelnuts and opening new production plants. Growing hazelnuts requires specific traits as the plant, which can have a lifecycle of more than 50 years, starts yielding fruits only from the 5th year after being planted, and reaches its full yield from the 8th year. Based on these traits, Intesa Sanpaolo will offer a dedicated credit line, which stands out for a particularly long grace period (7years) out of a total of 12 years.
This partnership will boost the cooperation between the bank and a leading company such as Loacker, which will also be able to deliver important benefits to its suppliers, thus supporting the growth of Italian SMEs.
“Pure goodness!: this is Loacker’s promise to its clients and consumers. To ensure we keep our promise, sourcing high-quality ingredients is a must,” says Wanda Hager, Head of Agricultural Development at Loacker. “Italian hazelnuts are one of the most important ingredients of our products. Applying a vertical production line for our hazelnuts is one of our strategies to guarantee quality and oversight over the raw material, as well as ensuring environmental sustainability. We also recognize the value of human contribution, so this strategy allows us to achieve the ambitious goal of giving life to a stable and supportive synergy between agricultural companies and the production of baked goods and patisserie products.”