Loacker's World of Goodness lies in the middle of the mountains in East Tyrol, surrounded by fields, farms and forests. It's all about the famous Loacker wafer and chocolate specialities here. In Heinfels, visitors to Loacker's World of Goodness can experience Loacker close-up. It was opened in 2010 and offers the whole array of Loacker's goodness: from an exhibition in which you can experience the Loacker brand with all your senses, via the Pastry Workshop in which wafer enthusiasts can create their own inventions, to the Loacker Moccaria and the Loacker BrandStore. Visitors can enjoy Loacker's patisserie skills and buy all of Loacker's wafer, patisserie and chocolate specialities that exist in the world.
Small visitors can go wild in the playground decorated with dwarves. And they can admire the biggest Loacker Quadratini pack with a height of 7.5 metres. In the summer, there is a large sun deck, ideal for relaxation, eating ice-cream or meeting friends.
More than 150,000 visitors per year come to the Loacker Moccaria, buy their favourite wafers in the Loacker BrandStore and visit Loacker's World of Goodness which is full of interactive experiences and free of charge.
You can find out more about the Loacker Moccaria and BrandStore in Heinfels here.