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Home > Pure goodness > Our origin > Family tradition
Good things tell our story
Good things tell our story

Three generations of pastry-making tradition


In 1925 Alfons Loacker bought the pastry shop in Bolzano where he had learnt his trade. His pastry making and the raw materials he personally chose won people's hearts. Since then, our love of good things and a job done well, coupled with a certain tenaciousness, has been behind our every decision.
 

In 1958, with a confectioner's diploma and considerable experience abroad, his son Armin joined the company as its production manager. Ten years later, he was joined by his sister Christine, who brought her visionary approach to bear as head of administration and distribution. The two of them joined forces and a new sense of harmony could be felt at Loacker, with a focus on raw materials, an artisanal approach, a drive towards innovation, and great commercial insight.
 

Alfons's three grandchildren – Christine Loacker-Zuenelli's son Ulrich, and Armin's sons Andreas and Martin – joined the company in the 1990s. Like his mother, Ulrich worked in administration and, over the years, guided Loacker to world leadership in the wafer market. Andreas has never stopped his research into top-quality raw materials, with a focus on sustainability. Martin, who is passionate about pastry making, develops products without ever losing sight of his grandfather Alphonse's original recipes.
 

What are the plans of those who have "good things, made to perfection" in their DNA? To keep bringing joy to those who love Loacker specialities, while safeguarding the precious resources of the planet for the generations to come.

 

 

The values that guide us


Pastry chefs for three generations, Loacker has grown from a local pastry shop to a global brand experience. Its stable growth has been grounded in the brand values and lead by the brand  behaviors.
 

Loacker is a brand founded from the heart and staying true to these values has been integral to the
success of Loacker’s development and is crucial for its future growth. For this reason, we accept no compromise on quality.
 

The values handed down from generation to generation live on in the third generation.

 

 

“The Dolomites is a land that tells fantastic
stories, in which nature always plays
a fundamental role, as it does in our products”

 

Alfons Loacker, 1933

 

 

 “We look for the best ingredients, we create
the best recipes, and we craft the best products
we can – as we would for our friends”

 

Armin Loacker, 1984

 

 

“We need to make sure that our values
don’t get lost... We can make something good for our next generations.”

 

Andreas Loacker, 2015

Welcome to Loacker's world of pure goodness!

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