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Home > Pure goodness > Quality from nature > The project "Vanilla from Madagascar"

The project "Vanilla from Madagascar"

High quality, sustainability and fairness. This is how to briefly describe what we value most in sourcing our raw materials.

Vanilla represents one of the fundamental raw materials in Loacker’s products, for which exclusively precious Bourbon vanilla pods from Madagascar are used, a sort known for its premium quality and purity.

Through the project “Vanilla from Madagascar” we decided to collaborate directly with small farmers from Madagascar in order to not only guarantee the exquisite quality, but also to ensure sustainability, transparency and a fair compensation for the farmers.

The concept

In the pursue of sustainability, fairness and responsibility for the supply chain, we created our own project of cultivation of vanilla in the region of Sava in the north of Madagascar, the worldwide cultivation-center of Bourbon vanilla.

The already fermented vanilla is bought directly from numerous small farmers from three selected villages in this area. By buying directly, we avoid middlemen and can thus ensure that the farmers are paid fairly for their work. In exchange, Loacker obtains premium-quality vanilla, whose origins are 100% traceable and which is sold for a fair price.

Sustainability
Sustainability
Sustainability

Loacker does not only buy fermented vanilla directly from the farmers, but we also support the sustainable development of the population in the three villages through multiple initiatives.

Therefore, we founded a local association, which consists of motivated women who supervise and go along with the project and who offer the perfect contact on-site.

Loacker invests in the construction of new vanilla plantations, vegetable gardens for the villagers as well as the installation of wells and sanitary facilities, thus supporting the entire community of the villages. Another sustainable project offers the chance of an additional income and sustains the environment simultaneously, as people receive compensation from Loacker for environmental actions such as cleaning the rivers or collecting waste.

 

 

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