Unterinn (BZ), 20 March 2026 – Loacker, the South Tyrolean company and global leader in the wafer market and synonym for excellence in chocolate specialties, announces the launch of its latest innovation: the Strawberry taste.
A fresh and delicate flavor that celebrates the season with the perfect combination of the iconic wafer and the unique taste of strawberry cream, designed to provide a moment of mindful indulgence on every occasion. True to the promise of unique taste, the new flavor refuses added flavorings, colorings or preservatives, leaving room only for the goodness of the carefully selected ingredients.
With the arrival of spring, the new Strawberry flavor will be immediately loved by all thanks to its fresh and fruity taste. Its secret lies in the recipe: a carefully studied balance between crispy wafer layers and a soft cream made with specially selected strawberries.
To satisfy different consumption needs, from on-the-go to family sharing, Loacker offers the new Strawberry flavor in three different variations:
Three crispy wafers and two layers of fresh strawberry cream. Available in the practical 45g format for on-the-go consumption or the 175g format for the home pantry, ready for a delicious snack.
Irresistible bite-sized crunchiness in cube form. With five crispy wafers and four layers of tender strawberry cream, they combine Loacker's passion for natural taste and innovation in a single bite. The resealable bag makes them ideal for sharing during a walk or an outdoor picnic.
A little treat that sweetens the springtime. With four crispy wafers and three layers of delicate strawberry cream, they are a mini-pampering for the palate. In just 10 grams, all the Loacker goodness in a single-portion format, perfect for a small daily reward.
The launch of the Strawberry flavor is part of Loacker's path of constant innovation which, while remaining faithful to its origins, continues to explore combinations consistent with confectionery industry trends and the needs of those who enjoy a delicious treat. By elevating a classic flavor through a unique taste, free from added flavorings, colorings and preservatives, Loacker offers an authentic and light pleasure, ideal for increasingly dynamic and diverse consumption habits, thanks to the variety of formats offered.
This approach to innovation reflects the company's commitment as a Benefit Corporation, where product quality evolves hand in hand with the optimization of production processes, aimed at ensuring a positive impact on people and the environment in the medium and long term.
